Planning for Growth in Your Business

planning for growth

Planning for growth enables you to evaluate how well your business is doing and identify key aspects of opportunity which could help you grow in the near future. It gives an overview of the current performance of your organization as a whole. It helps identify where you should focus your efforts in the near future, so that you know how to optimize your future growth. It also allows you to align resources with the right projects so that your resources are used most efficiently.

Business success depends on planning for growth. To achieve it, you need to understand what drives business growth. There are four drivers of business growth: competition, product demand, technology and human capital. If you focus on just one or two of these, chances are you will not be able to realize your goals and remain competitive. In this article, we discuss planning for growth and identifying the right time to take these important steps.

An Overview


Business growth is a continuous process, and one never ends. So, you need to make plans for growth over the long-term. A good growth strategy will always have one or more goals. These goals allow you to quantify your progress against your goals over time. Planning for growth will also help identify new product ideas and innovative methods of marketing your products.

A good planning for growth goal will list the current and future financial needs of your organization. It will also need to identify the scope of new products, services and opportunities that you would like to contribute to the marketplace. The time frame should also include the time frame for the implementation of your planned activities. A growth plan will help you measure the success of the planned activities and monitor the progress that you are making towards your growth objectives.

Identifying the right time to start planning for growth in your small business has two major contributions. First, identifying the right time means you can start implementing your growth goals before they become unrealistic. Second, planning for growth allows your organization to develop strategies that will take it to new levels of success.

Planning for Business Growth

A laptop computer sitting on top of a table

The first step in planning for growth in your small business is to look at your past performance against your growth goals. You will then want to evaluate whether your past performances were consistent enough to make you eligible for a new level of recognition within your industry or other related fields. For example, if you were an excellent sales person in your previous year but failed to maintain that status in the previous year, it may be a good idea to consider a career change. In most cases though, it will be hard to make such a big change when you are still in employment. Therefore, it is important to choose your career path carefully and take several years to evaluate whether it is right for you.

As part of planning for growth in your small business, you should consider using a third party to help you with your planning. There are many qualified and experienced professional solution providers available today who can help guide you through this critical step. If your organization already has a growth strategy in place, this is a great time to consider turning it into a formal planning process with dedicated guidance from a professional solution provider. This should involve the creation of a vision and mission statement, then defining core strategies and tactics to help you reach your goals, and finally developing and evaluating a plan to reach those goals. In some cases, growth strategy may include the creation of interim goals to help keep you focused during the year while your larger strategic goals are being developed. Once you have reached this stage of development, it is important to maintain your momentum by regularly monitoring your progress and the impact that your chosen professional solution provider has had on your organization’s growth.

Small businesses that do not plan effectively for future revenue growth face many challenges, including the inability to successfully achieve their short and long-term goals, and the risk of employees quitting the company for various reasons. It is vital that your small business utilizes the planning function effectively to ensure the smooth and successful transition of your company into a higher revenue growth strategy. The strategic planning function of a good planning process should be used as a foundation for developing a sound revenue plan and a higher performance management system.

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